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COVID-19 takes a toll on Halloween merchandise and candy sales

VIDEO: Halloween sales expected to drop due to COVID-19 (Harry Clarke/RSJ)

Video by Harry Clarke

Timeline by Kayla Higgins

By Fiona O’Flynn

Halloween merchandise and candy sales are forecast to drop by double digits this year because of COVID-19, says retail analyst Bruce Winder.

Retail stores are taking a hit due to a decrease in Halloween festivities this year.

Earlier this month, Premier Doug Ford announced that door to door trick-or-treating is discouraged among hot spot regions like York, Toronto, Ottawa and Peele.

“…We would strongly recommend avoiding door-to-door trick or treating this year, and finding other, safer ways to celebrate with your household,” he said. 

Instead, Ford encourages celebrating Halloween in a COVID-19-friendly style. 

“Have a scavenger hunt for candy around the house, carve some pumpkins, put on a scary movie, sit down with kids at night and have fun,” he said.

At-home celebrations have resulted in low sales this season for retail stores. 

The Halloween aisle of a Dollarama, October 27, 2020 (Fiona O’Flynn/RSJ)

“It’s been totally dead this year,” said Freshly Baked Tees employee Nicholas Facchini.

The lack of trick-or-treaters means candy sales are expected to drop by double digits, says Bruce Winder.  

“…Apparently a lot of stores/grocery stores didn’t put [Halloween candy] out this year through uncertainty if kids were even allowed to trick-or-treat,” said Maddy Frank, a Spirit Halloween employee. 

The impacts of COVID-19 have caused consumers to be more frugal with their spending, says Winder.

“People are buying more essentials and less discretionary items,” he said.

October 29, 2020

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