By Kylie Marsman
Customer’s Issues with Delivery Apps
One of the largest problems when there are issues with a customer order, is whether or not it’s the restaurant’s fault, or the food delivery service. If food comes cold, was it the kitchen or that the driver took too long to get it to drop it off? A problem which many people have experienced is the restaurant can accept their food order, and make it, but there is no courier available, so the food sits until one becomes available. This lowers the restaurants rating on the app, which can result in less people choosing the place, and can lead to less revenue for the business.
Data reported from research company Zion & Zion, shows while the frequency of consumer issues range from approximately 20 to 30 per cent, about 38 to 60 per cent are “very frustrated” by these issues. This information was surveyed from 1,084 United States consumers. Issues are reported an average of 24.4 per cent of time with multi- restaurant delivery apps and websites.
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